Head of Commercial Strategy
Client Confidential
The client
Our confidential client is an internationally recognised brand specialising in licensed products and the direct-to-consumer marketplace. Working with leading intellectual property owners and commercial partners, the organisation develops and markets premium products for consumers while continuing to expand its consumer growth strategy.
The challenge
Our global client was seeking to bring in a senior commercial leader to work alongside the Chief Commercial Officer and help shape the next phase of growth across their diverse range of consumer products.
The appointment called for a commercially astute individual capable of connecting long-term strategic ambitions with operational execution. The role required someone who could challenge thinking at leadership level, bring together insights from multiple functions, and drive commercially robust decision-making across the business. We also needed a deep understanding of the DTC market, some international exposure, and experience with branded luxury and high-end products.
The client felt as this was a new market entry for them a 12-month fixed-term contract would suit them best and the brief also required a candidate who could start quickly and then establish credibility with their partners, operate at pace, and deliver impact from day one.
Our approach
Simon Quinn, Director of Search, led a targeted search focused on senior commercial leaders from direct-to-consumer and customer-led businesses. The search concentrated on individuals with:
Strong commercial and financial acumen.
Experience operating alongside CEOs, Managing Directors or Chief Commercial Officers.
A proven ability to translate strategy into tangible business outcomes.
Experience influencing complex stakeholder groups
Experience of high-end branded and licensed products
Simon worked closely with the client to refine the brief, challenge assumptions around the target market and ensure the search aligned with both the commercial objectives and cultural requirements of the client.
The outcome
The search successfully concluded within 4 weeks with the appointment of an experienced senior interim as Head of Commercial Strategy on a 12-month fixed-term contract.
The successful candidate brought significant commercial leadership experience in direct-to-consumer environments, evidencing previous delivery of sustainable growth in international markets. Having operated in collaborative cultures and served on industry boards, they have also influenced national policy through government panels. Our client saw their ability to strengthen commercial focus and drive future growth initiatives.
“Simon and the team at Moon remained responsive throughout the search process, responding at pace to our requirements and introduced outstanding candidates, and demonstrating an excellent understanding of our requirements from the outset. We would have no hesitation in recommending them.”
If you are interested in hiring your new Head of Commercial Strategy, please contact us for a confidential chat.