25 words we live by

The Moon team smiling in a meeting

Over the last 25 years, we’ve built a reputation of trust and excellence by connecting exceptional leaders with defining opportunities. Our work relies on a foundation of principles – words that guide every conversation, every search, and every engagement.

 These 25 words are important to us. They’ve shaped the last quarter-century of our journey and will continue to define us for the next 25 years and beyond. 

  1. Distinctive. Our unique approach sets us apart, ensuring we deliver bespoke solutions for our partners.

  2. Ethical. We adhere to the highest standards of conduct, ensuring a transparent and fair search process for all parties.

  3. Approachable. We build genuine, positive relationships with partners and candidates, fostering open communication throughout every campaign.

  4. Trust. The non-negotiable of our business. Earning and maintaining confidence is our greatest asset.

  5. Purpose. What drives our work, translating mission into measurable action.

  6. Bespoke. Our approach is always tailored to your unique organisational needs, never one-size-fits-all.

  7. Resilience. A trait we seek in leaders. It enables them to drive success through economic and organisational change.

  8. Listen. The primary action of a great leader and a search partner – absorbing nuances helps ensure the perfect fit.

  9. Learn. Our commitment to continuously study new industries, technologies, and evolving leadership styles.

  10. Integrity. The core value that underpins our longevity and ensures consistent delivery across 25 years.

  11. Culture. The organisational glue. We ensure placed candidates align with your values and spirit.

  12. Inclusive. Our commitment to seeking diverse perspectives and talent pools.

  13. Honest. Our vow to maintain full transparency and provide impartial guidance throughout a campaign.

A commemorative plaque celebrating Moon Executive Search's 25th year in business

14. Impact. We secure leaders who create measurable, positive change for your business.

15. Diversity. A driver of innovation, creativity, and enhanced problem-solving.

16. Accountable. Our promise to both client and candidate to be responsible for the quality and outcome of every placement.

17. Objective. The impartial perspective that helps diagnose weaknesses and clarify strategic direction.

18. Empathy. One of the key skills required for effective leadership and decision-making.

19. Collaboration. Our approach involves working closely with our partners to achieve a shared vision.

20. Longevity. We secure placements that thrive in the long term and build sustained client relationships.

Benny Bruce and Rosie Threfall from Moon discussing something while having coffee in the Moon Executive Search office, both work in marketing at Moon

21. Strategic. We place candidates who can anticipate future trends and formulate long-term plans, not just solve immediate problems.

22. Agile. Top leaders can adapt quickly and effectively to market dynamics and unforeseen challenges.

23. Responsibility. Our commitment to maximising positive social impact, and minimising environmental impact – ensuring every decision upholds values and contributes to a sustainable future.

24. Leadership. The asset that determines resilience, growth, and the future success of any organisation.

25. Opportunity. What we secure for both partners and candidates, connecting the two for shared success.


Looking for a trusted search partner? Contact us to learn more.

Explore: Opening Doors for 25 Years


Moon Executive Search are recognised as a boutique executive search firm, supporting  clients across the UK with executive search recruiting and senior management  recruitment. Our work spans executive search and headhunting, with proven results  across executive recruitment and exec recruitment. If you are looking to appoint a Human  Resources Director or other key senior management role, explore our Build Your Board  page or speak with one of our executive search consultants today.

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People, planet and profit: Our impact over 25 years

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